NEW YORK, NY— Earlier today Stephen Quinn, executive vice president and chief marketing officer of Walmart and chairman of the Association of National Advertisers’ (ANA) Alliance for Family Entertainment (AFE), announced the organization’s executive leadership for 2015.
Karie Ford, vice president of media services – SUBWAY® restaurants, and Wanda Young, vice president, media and digital marketing at Walmart, have been appointed co-executive directors for AFE. Their leadership will support Quinn to energize the growing coalition of advertisers committed to finding, nurturing, and supporting quality family entertainment on all media platforms. The co-executive directors succeed Gail Tifford, senior media director at Unilever, and Ben Simon, formerly of Walmart.
“I am delighted that Karie and Wanda have agreed to assume these critical AFE leadership responsibilities,” said Quinn. “We reached significant milestones in 2014, and I am confident that their combined expertise will take us to new heights in 2015. On behalf of the AFE, I welcome them both and thank our departing co-executive directors Gail Tifford and Ben Simon for their exceptional leadership which helped us achieve our current success. It is an exciting time for the AFE, and I look forward to working with AFE members and our media partners to provide moms, dads, and caregivers with more family programming options.”
“The AFE’s passion and commitment is very inspiring,” said Ford. “I am looking forward to working closely with Stephen, Wanda, and the entire AFE team of marketers to explore how we can maximize our passion and united market clout.
“I am excited to be part of such a dynamic and ambitious organization, with such a clear, focused mission of providing families — our customers — with more quality programming options,” added Young.
This group of national marketers has achieved considerable success in the past 15 years, developing and supporting quality programming about modern American family life across all content distribution platforms.
“The AFE is vitally important for ANA members with family brands,” said Bob Liodice, ANA president and CEO. “We know that context of ad placement correlates directly with a brand’s perception. For family brands, there simply are not enough appropriate programming options in which to place their advertising. With the AFE’s influence, we hope to change that. Providing more family programming alternatives is a win for family brands and, ultimately, a win for consumers.”
Quinn was named chair in December 2013. Under his leadership, the group has focused on three key initiatives: increased ad-supported programming, innovative research, and marketing knowledge. The AFE provides marketers with unique content opportunities, extensive proprietary research about families’ entertainment choices, best practice training, and knowledge deployment.
Since its founding in 1998, the AFE has helped bring to air more than 20 TV hits, including Gilmore Girls, Chuck, and Friday Night Lights, promoted broadcast network family shows across group members’ proprietary social channels, and worked with television executives to discover and add more family programming into the development pipeline. The group expanded its efforts into the digital arena with a groundbreaking content partnership with YouTube. It also created the Search for America’s Newest Scriptwriter contest, the nation’s only competition for non-union storytellers, in a revolutionary new model between brands and content creators with Will Smith, James Lassiter, and their production company Overbrook Entertainment.
About the ANA and AFE
Association of National Advertisers (ANA)
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA’s membership includes more than 650 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA) which operate as divisions of the ANA. The ANA advances the interests of marketers and promotes and protects the well-being of the marketing community. For more information, visit www.ana.net, follow us on Twitter, or join us on Facebook.
ANA Alliance for Family Entertainment (AFE)
The AFE is a coalition of national advertisers with family brands, supported by the ANA, whose members represent more than $10 billion of U.S. television ad spend. With members including American Licorice, Clorox, Coca-Cola, Colgate-Palmolive, Crayola, Kellogg, Kimberly-Clark, J.M. Smucker, IBM, PepsiCo, Post Foods, Procter & Gamble, SC Johnson, Sensio, Six Flags, State Farm Insurance, SUBWAY®, T-Mobile, Unilever, Verizon Wireless, Wendy’s, and Walmart, the group’s mission is to find, nurture, and support high-quality content the entire family can enjoy on multiple distribution platforms. Since its inception in 1998, the AFE has utilized its collective member strength to help bring to air more than 20 prime-time broadcast network television hits, kept innovative family content in the development pipeline, teamed with YouTube for the industry’s first family content partnership, and created the Search for America’s Newest Scriptwriter contest, the nation’s leading competition for storytellers of tomorrow. For more information visit anaafe.net.
Association of National Advertisers
Patty Kerr, 310-344-4487