What is the AFE?
The ANA ALLIANCE FOR FAMILY ENTERTAINMENT (AFE) is a coalition of 500-plus national brands that represent $20+ billion dollars of annual U.S. ad spend.
Chaired by Stephen Quinn, one of the nation’s top marketing leaders who served as the Chief Marketing Officer and Executive Vice President of Wal-Mart Stores Inc., the AFE is comprised of the Association of National Advertisers (ANA) — our industry’s most-influential trade association — members and industry supporters.
The AFE is a leading trusted advocate of family entertainment. The combination of the largest brands, the three largest media agencies, and most-powerful strategic makes the group a key influencer in today’s media ecosystem.
“All our proprietary insights are based on data. What we have found is relevant for all marketers and can be applied to all … not just families.” – Stephen Quinn
The AFE’S mission is to drive brand equity and ROI for family-driven advertisers by driving the national entertainment landscape toward more programming choices for today’s families, providing advertisers with the right context to tell their brands’ stories.