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AFE News

Top Marketers Tackle Bias for ROI Gain

First Gender Equality Measure from Association of National Advertisers finds purchasing intent of consumers skyrockets more than 20 percent when gender bias is removed from ads

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Family Ties: Dads and Moms Go Online for Parenting Help

New York, NY — Parents turn to the Internet for help and advice in raising their kids, but moms and dads have distinctly different online habits. Yahoo’s Head of Sales Insights, Tony Marlow and Yahoo Parenting Editorial Director, Lindsay Powers shared insights in an exclusive webinar held recently for the Association of National Advertisers (ANA) Alliance for Family Entertainment (AFE).
 
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TiVo joins AFE

NEW YORK, NY — TiVo Inc., the Emmy award-winning digital disruptor that revolutionized the way Americans watch television, has joined the Association of National Advertisers’ (ANA) Alliance for Family Entertainment (AFE). It is the first technology company to become a member of the pioneering consortium of some of the country’s largest and most well-known family brands.

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Webinar with Jim Stengel

NEW YORK, NY— Companies with ideals of improving people’s lives at the center of all they do outperform the market by a huge margin. Brands targeting families should ensure that all their communication and media choices make parents’ and caregivers’ lives easier rather than harder. This includes delivering messages that parents and caregivers want to reinforce with their children and advertising in entertainment environments that do the same.

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2015 Co-Executive Directors

NEW YORK, NY— Earlier today Stephen Quinn, executive vice president and chief marketing officer of Walmart and chairman of the Association of National Advertisers’ (ANA) Alliance for Family Entertainment (AFE), announced the organization’s executive leadership for 2015.

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Facebook Webinar

NEW YORK — The only thing American consumers love more than TV shows is their mobile devices, and when they’re watching the former, they are likely using the latter at the same time. That opens the door to a powerful new, hyper-targeted, hyper-measurable, and hyper-ROI driven opportunity — the mobile commercial.

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Hispanic TV Viewing Trends

NEW YORK — Hispanic parents are more likely to agree that “TV helps me be a better parent” than Caucasian parents, and they are much more likely to be watching TV with their children than families in the general population. These are among the key findings from a recent study conducted by Penn Schoen Berland (PSB) on behalf of the ANA’s (Association of National Advertisers) Alliance for Family Entertainment (AFE). The results were shared with the AFE members at a recent meeting in Bentonville, Arkansas, hosted by Stephen Quinn, AFE Chair and Executive Vice President and Chief Marketing Officer at Walmart. The findings were both relevant and insightful to this group of family marketers targeting today’s multicultural consumers.

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Hispanic TV Viewing Trends – Spanish Language Version

NUEVA YORK — Los padres de familias hispanas son más propensos a aceptar que “la televisión me ayuda a ser mejor padre” que los padres caucásicos, y es mucho más probable que miren televisión con sus hijos que las familias de la población en general. Estos datos se encuentran entre los hallazgos clave de un reciente estudio realizado por Penn Schoen Berland (PSB) en nombre de la Alliance for Family Entertainment (Alianza para Entretenimiento Familiar; AFE, por sus siglas en inglés) de la Association of National Advertisers (Asociación de Anunciantes Nacionales; ANA, por sus siglas en inglés). Los resultados se compartieron con los miembros de la AFE en una reciente reunión en Bentonville, Arkansas, organizada por Stephen Quinn, presidente de la AFE y vicepresidente ejecutivo y director de márquetin de Walmart. Los hallazgos resultaron relevantes y reveladores para este grupo de comerciantes de productos familiares que apuntan a los consumidores multiculturales de la era moderna.

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Millennial Trends

NEW YORK — Millennial parents, like everyone in their generation, are enthusiastic consumers of social media and adept multitaskers. However, when it comes to education and entertainment, there’s an even more important friend for these families: television.
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Tumblr Webinar

NEW YORK — The family entertainment experience is increasingly being distributed across devices, time and platforms, creating contemporary challenges for entertainment properties and family brands. In a webinar to the ANA Alliance for Family Entertainment (AFE), a consortium of the nation’s top advertisers, Tumblr shared new possibilities and inspired ways for leading family marketers to effectively connect with their audiences who are both young and young at heart.
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Media Landscape Study

NEW YORK — Comedy, talent competition and sports shows are the most popular types of programming for family viewing, according to new research from the Association of National Advertisers’ (ANA) Alliance for Family Entertainment (AFE). The new findings from the influential group of America’s top national family advertisers also explored how parents learn about shows and what criteria they use to determine whether or not programming is suitable for their families.

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Twitter Webinar

NEW YORK — Twitter has toppled governments and created moments shared by a billion people. Ellen DeGeneres made history simply by taking a selfie with a few famous friends at the recent Oscars, the most-retweeted tweet ever. Social media is the number one activity on the Web, and more than 9 out of 10 marketers use social networks like Twitter, Facebook, LinkedIn and the like in their campaigns. However, there’s tweeting and then there’s tweeting that works.

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NBCU Curve Report on Families

NEW YORK — The American family is more diverse than ever. With more single-parent, dual-income and “mix-mash” families in the U.S., there is a growing army of others—grandparents, older siblings, godparents, PANKs (Professional Aunts No Kids), and PUNKs (Professional Uncles No Kids)—pinch-hitting in the effort to raise the next generation. The pioneers of parenthood, 21st century style, are modern dads, now demanding to be hands-on in the bringing up of their children. Read More >

Stephen Quinn Named AFE Chair

NEW YORK — Stephen Quinn, executive vice president and chief marketing officer of Walmart, has been named chairman of the Association of National Advertisers’ (ANA) Alliance for Family Entertainment (AFE); it was announced today by Bob Liodice, ANA president and CEO.

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2013 Scriptwriter Contest Winners

NEW YORK — A poignant drama featuring a New York City family on the verge of divorce that relocates to a small dairy farm in New England and a sharp-edged sitcom about an aging, curmudgeonly father who is suddenly reunited with his grown son beat the competition in the second Search for America’s Newest Scriptwriter Contest, the nation’s only free competition for aspiring television storytellers.

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2013 Scriptwriter Contest with Will Smith

NEW YORK — The Association of National Advertiser’s Alliance for Family Entertainment (AFE), the consortium of almost 40 national advertisers who have brought to air some of the most popular family shows on television for more than a decade, and Overbrook Entertainment, the award-winning entertainment production company co-founded by two-time Academy Award nominee Will Smith and acclaimed film producer James Lassiter, are joining forces to find new TV programming through the 2013 America’s Newest Scriptwriter Contest.

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Social Media Partnership with ABC

NEW YORK — In an industry first, the Association of National Advertisers’ Alliance for Family Entertainment is teaming up with ABC in a unique social media effort to encourage families to tune in to the premiere of the network’s new sitcom, The Neighbors, on September 26 at 9:30 p.m. (ET).

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2012 Scriptwriter Contest Winner

NEW YORK — Today the ANA Alliance for Family Entertainment named Megan Angelo the winner of its first annual writers contest.  The Alliance, comprised of 40 national advertisers, gave aspiring unrepresented writers the opportunity to write original, half-hour comedy scripts depicting modern family life.

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2011-12 Scriptwriter Contest with John Wells

NEW YORK — The ever-fascinating, endlessly changing American family has been the source of some of the best TV storytelling ever. Now the same group that helped bring Gilmore Girls,Everybody Hates Chris and Friday Night Lights to television is looking for the next great family script.

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